✔️ Exactly how the industry works, from bookings to billings.
✔️ The “big players” you need to know about so you can deliver unforgettable experiences for your clients and host agencies.
✔️ Essential industry terms so you never feel like an imposter. Includes a Travel Industry Glossary of terms like DMCs and FITs as well as comprehensive lists of preferred suppliers, host agencies, and tour operators.
✔️ The different niches available—including fun and high-paying ones you probably haven’t even thought of.
✔️ Why choosing a niche is the difference between hustling and THRIVING.
✔️ The step-by-step system for choosing your own niche that saves you headaches—and regrets.
✔️ Worksheets that introduce you to niche types, help you brainstorm the perfect niche for you, craft the perfect elevator pitch, and more.
✔️ PLUS interviews with experienced advisors who reveal why they started with a niche (or didn’t), how they chose one, tips for new advisors, and more.
✔️ The need-to-knows to consider when creating a name with easy, step-by-step tutorials like our Crafting a Name Worksheet.
✔️ The brainstorming worksheet that helps you assemble a memorable, well-fitting name without scratching your head—or banging it against your desk.
✔️ Social feedback forms that help you confirm your name is creating the kind of impression and interest you want.
✔️ Essential documents and details like DBAs, FEINs—plus what all those big, confusing acronyms mean.
✔️ The best business structure for you based on your goals and aspirations—plus a business structure flow chart that helps you visualize the differences and pros and cons of each one.
✔️ How to register your business with the state and federal offices. No sweat. Easy peasy.
✔️ Setting up your business accounts. You’ll get a complete list of essential bank account documents and even a comparison sheet to help you select the right bank for you and make the process go smoothly and quickly.
✔️ Creating and organizing essential documents like cash flow statements, profit and loss, balance sheets, and more.
✔️ Your bookkeeping options—and helping you decide which one is best for you.
✔️ How payroll works.
✔️ What estimated taxes are—and how to plan for them.
✔️ How to organize your taxes with simple, helpful worksheets based on business income and expenses, auto expenses, in-home office expenses, and more.
✔️ The expenses you can (and can't) write off.
✔️ Options for tracking credit cards, net income statements, and balance sheets.
✔️ The different agency model options available, plus who they're best for, so you can decide on yours quickly and confidently. We even include a comparison chart. No more Google-searching and feeling overwhelmed by the possibilities!
✔️ The pros and cons of each so you know exactly what to expect.
✔️ The travel agency vision worksheet that helps you build the kind of agency you’ve always dreamed of.
✔️ Pick the best host for you based on your agency model, niche, and business goals.
✔️ Compare host agency commissions, contracts, support, education programs, tech tools, and more with the help of checklists and calculators.
✔️ Understand what a reliable and actionable business plan REALLY looks like so you don’t waste time on something you don’t use.
✔️ Create your own business plan by asking strategic questions that we magically put into a beautiful PDF form for you. And guess what? If you change your mind, you can edit your business plan PDF anytime!
✔️ Identify your ideal clients and target market so you’re working with people you jive with.
…And more.
✔️ The travel agency accreditation options chart.
✔️ Common programs, tech, and tools that will make your life SO much easier once your business really gets going.
✔️ Finding places and opportunities to network so you’re getting clients referred to you instead of always chasing them.
"Hey, hey! I'm Steph, and yes, I know Bridget, and I look a lot alike. We not only look alike, but we both grew up in the family travel agency AND love educating people about things we care about.
When I started HAR in 2012, it was really hard to find guidance on getting started. I've been helping advisors start their agencies since 2007 and love every bit of it!"
"Hi! Bridget here, and yes, we're sisters who both have a strong passion for education and love to travel.
I've spent 15 years helping advisors start their own agencies. I also bring an official teaching credential to the table, while Steph brings the (insane levels of) excitement. I'm so lucky that I can marry two things I love by creating educational content for you!"
